ZEUS+DIONE: A number of young fashion designers are looking to maintain the Greek heritage by bringing locally produced materials such as Greek Silk to the forefront of the fashion industry in their home country and internationally. Zeus+Dione is one of those brands that uses Greek silk produced in Thrace to create handmade products of refined craftmanship. The name of the brand comes from the parents of the ancient Greek Goddess of love & beauty, and the designs are characterized by a unique interpretation of myth and tradition. Each piece is innovative, yet classical, contemporary yet timeless,
conceptualizing a new lifestyle that speaks to those who seek something rare.
Fashion editors love the clean lines and sharp geometry inspired by ancient Greek architecture, enlivened by hand-made touches such as loom-embroidered patterns and fastenings forged by Athenian silversmiths.
Zeus+Dione Flagship store / Voukourestiou 6, Kolonaki (3min walk from Syntagma Square) / https://zeusndione.com/en
Cristina Beautiful Life: Cristina Beautiful Life is a brand encapsulating a love and passion for life. Its collections are inspired by images from travel, feelings that music evokes, the aftertaste of a movie.
Boho designs with a vintage aesthetic that are chic and trendy in equal measure. The brand emphasizes high quality natural materials, such as cotton, silk, and Tencel.
Christina Beautiful Life’s clothing line integrates boho and vintage designs with a trendy attitude. This is where Coachella Girl meets Chic Lady in a clothing line of exceptional quality and aesthetics, from the first design to the final stitch.
Cristina Beautiful Life / Axarlian 3-5 Historic Center (4min walk from Syntagma Square) / https://cristinabeautifullife.com/en
IOANNA KOURBELA Designs: inspired by Greek geometry, as revealed in a universal aesthetics. Light travelling in a limitless time. Motion that follows your wishes. Quality, which changes the dimension of everyday life. The body is adorned in natural yarns and fabrics from the Greek earth, which embrace it gently, dictating a new freedom.
Natural raw materials, innovation, produced exclusively in Greece, with high quality fabrics and stitching, and a respect for man and the environment are the concepts that have determined and continue to determine our course. We preserve precious pieces of our tradition and heritage while evolving our know-how in order to bring the timeless aesthetics of Greece to every part of the world.
The versatility of Kourbela’s garments sets them apart: they can be wrapped, twisted or draped in various ways to express the wearer’s personal style and mood. It’s polymorphic chic that salutes the joy of simplicity.
IOANNA KOURBELA / Adrianou 109, Plaka(8min walk from Syntagma Square)/ https://ioannakourbela.com/
Evi Grintela: Evi Grintela The Shirtdress is a brand based on the idea of the timeless icon, borrowing from gentleman’s high-quality well-cut shirts. The brand’s collections include a variety of fluid, airy styles, designed to be intellectually simple, minimally chic and subtly sophisticated. All shirtdresses are sewn in feather-soft Swiss & Italian cotton, voile & silk. The combination of the fabrics and design of each collection reflects comfort with quality, harmony and sensuality. “The shirtdress has no age or identity or season,” says Evi. Her take on it can be alternately airy, fluid or tailored; masculine, feminine or androgynous. To the touch, they are feather-soft (that is the Swiss and Italian cotton and silk). There’s an intellectual simplicity to Evi’s designs. Net-a-Porter have recently started selling them, so you know it’s a thing.
Stockists in Athens city center: 1) A77 Suites By Andronis, Adrianou 77, Plaka (7min walk from Syntagma Square) 2) Aesthet, Valaoritou 5, Kolonaki. / (6min walk from Syntagma Square) https://evigrintela.com/
KARAVAN CLOTHING: Designed in Greece and manufactured by local craftsmen and artisans, made with high quality raw materials. Karavan creates their very own patterns and designs for women with an exploratory nature; daring through bohème, easy-going through exquisite, intellectual through spirited. Designed to travel all around the world, Karavan clothing is here to be worn by every girl and woman longing to feel motivated, special and loved.
Karavan embraces the bold prints and sweeping, feminine cuts that have popularized the brand with their latest collection of embroidered skirts, patterned blouses, and dresses for everyday wear.
Karavan Clothing / Skoufou 10 Historic Center (5min walk from Syntagma Square) / https://www.karavanclothing.com/
AESTHET Online and Physical store for Greek Designers only.
Since its launch in December 2013, AESTHET has established itself as the world’s premier online shopping destination for unique fashion items by Greece’s most coveted designer brands, including Ancient Greek Sandals, Ancient Kallos, Ilias Lalaounis, Lito Fine Jewelry, Themis Z and Zeus+Dione, among many others.
Upscale aesthetics are part of AESTHET’s core values and span from the curated selection of quality pieces, to its signature packaging and premium customer service of global prestige, offering a unique online shopping experience.
We aspire to showcase exclusive creations and limited editions crafted by established brands, as well as upcoming contemporary Greek designers. Our selection embodies quality, elegance and sophistication, presenting also an ideal gift selection.
Located right in the heart of Athens, Aesthet’s Flagship Store offers a curated selection of Greece’s most coveted designer brands. Experience Greek luxury and discover exclusive fashion pieces and exquisite jewelry in a unique shopping destination.
AESTHET Flagship Store / Valaoritou 15, Kolonaki (7min walk from Syntagma Square) / https://www.aesthet.com/en/
