It is no wonder why Greece inspires beauty. The very term “cosmetics” is of Greek origin, and Ancient Greece has left us many beauty secrets. Many Greek beauty brands embrace the natural Greek ingredients of the Mediterranean (olive oil, yoghurt, honey, almonds, pomegranate, mastic, herbs, spices etc.), as well as age-old wellness philosophies. Greece is the perfect place to embrace the “shop local” philosophy and discover your favorites!
APIVITA:
NATURAL BEAUTY CARE. BORN OF BEES IN GREEK NATURE, RAISED BY SCIENCE
Founded in Athens in 1979 by two pharmacists pioneers in environmental sustainability. APIVITA (which means “life of the bee”) offers effective natural beauty products for the face, body and hair. Apivita’s formulas harness the power of Greek nature with key ingredients derived from value-added bee products and medicinal plants, enhanced by cutting edge green cosmetology.
Bees and nature are intrinsically linked. While bees shape and sustain vegetation through pollination, plants feed and provide a home for their community, offering the perfect environment in which to generate their products. This never-ending cycle produces precious ingredients that have been used in traditional pharmacopoeia for millennia and form the basis of all Apivita’s formulas.
APIVITA ensures its compliance with EU regulations, developing products that were NEVER tested on animals though it does not communicate this fact as a benefit.
The Apivita Experience Store (Shopping area, Beehive Spa, Hair Studio, Juicy Bee Bar, Nature’s Pharmacy) / Solonos 6, Kolonaki (9min walk from Syntagma Square) / Panepistimiou Avenue 57, (13min walk from Syntagma Square). https://www.apivita.com/en/
Our favourite products by APIVITA
Moisturizing & Soothing Face Mask

EXPRESS BEAUTY face mask with prickly pear, a favorite summer fruit or the rural areas of the Mediterranean, moisturizes and instantly alleviates the skin. Ideal for sensitive and dry skin and for application after exposure to the sun.
Renewing Light Night Cream – WINE ELIXIR

Based on the science of epigenetics, this cream delivers intense nighttime nourishment and reactivates skin youth in the most effective way thanks to polyphenols – the powerful anti-aging molecules from Santorini vine leaves. It reveals a renewed and young-looking skin.
Nourish & Repair Hair Mask

- Offers intense nourishment while restoring and reconstructing dry and damaged hair thanks to replenishing herbal oils (olive oil, almond oil, shea butter, wheat germ oil and Plukenetia Volubilis seed oil, wheat proteins and 5 vitamins).
- Deeply hydrates and leaves hair soft and smooth while reducing frizz with thyme honey and aloe.
- Prevents breakage and split ends, while protecting from external stressors (air pollution and styling) thanks to the APISHIELD HS complex.
- Relaxes and revitalizes with lavender and bergamot essential oils.
TONIC MONTAIN TEA – Shower Gel with Essential Oils

Toning shower gel with essential oils, inspired by the principles of aromatherapy, which gently cleanses the skin without dehydrating it and at the same time provides protection from oxidative stress thanks to the Greek mountain tea. It improves mood, and leaves the skin lightly scented. Use it for your morning bath in order to kick start the day. Suitable for men and women.
KORRES:
Korres is a Greek company that makes cosmetics and homeopathic products using active ingredients of natural origin.
It was founded in Athens by George Korre in 1996, as an evolution of the historic Tzivanidis pharmacy, famous as the first homeopathic pharmacy in Greece, which Korres took over in 1992. The philosophy of the Korres Company ensures the use of high quality, certified organic ingredients, that are friendly to both the environment and your skin.
More specifically, the composition of the products comes from four natural groups of ingredients: Medicinal Herbs, Greek Flora, Edible Ingredients, Active ingredients of natural origin.
The KORRES Research and Development Laboratory is a specialized scientific laboratory, which focuses on the research of natural biological extracts. The lad participates in European research programs in collaboration with Greek and international University Institutions, and has won important awards.
Korres Natural Products / Ermou 4 Historic Center (2min walk from Syntagma Square) / https://gr.korres.com/
Our favourite products by KORRES
EYE GEL: Greek Yoghurt Wide Awake Eye Gel

A cooling, roll-on eye gel with nourishing Greek Yoghurt and caffeine for a fatigue free expression that reduces the appearance of dark circles and undereye puffiness.
97% Natural Origin Content
EAU DE TOILETTE: Mountain Pepper

Scent Identity: Woody, Fougere. A timeless fragrance, robust as its leading wood notes, filled with uplifting bergamot, coriander, orange and rosemary. An ode to the beauty of contrasts. Suitable for vegans / 88% Natural Origin Content
DAY CREAM NORMAL-COMBINATION SKIN: Black Pine 4D Bounce Firming Moisturizer

An advanced face cream with 4D Bio-Shape Lift™ technology designed to help your skin bounce-back by lifting and firming the appearance of the skin while replenishing lost moisture and promotes skin elasticity.
Suitable for Vegans / 96.7% Natural Origin Content
EYE ELIXIR: Golden Krocus Ageless Saffron Eye Elixir

Precious golden eye elixir infused with the immense power of 1-day fresh vivid Saffron extract from hand-picked pistils of Krocus (Greek Saffron). The potent blend of Saffron antioxidants, beta-glucans, peptides and amino acids fortifies the skin, strengthens its resistance to day-to-day damage and helps reduce the appearance of all signs of ageing and fatigue around the delicate eye area. Proven to reduce the appearance of crow’s feet wrinkles, dark circles and puffiness, it brightens the eye area and gives a lifted and rejuvenated look. Experience a few golden drops every day for refreshed, ageless, younger-looking skin. Suitable for Vegans / 97.5% Natural Origin Content
FRESH LINE:
Inspired by the Ancient Greek wisdom of herbal therapy, and following traditional family recipes, Fresh Line was established in 1992 as a small family company, starting with a shop in Athens. The company produces more than 300 natural products for face, hair and body based on a wide variety of essential oils, herbal extracts, natural butters and clinically-proven active ingredients. In all Fresh Line points of sale, one can also find the Fresh Bar, a pioneering concept of products sold by weight at any desired quantity, including certified face masks that are preserved in coolers, shower gels, body milks, body butters & imaginative soaps that are served fresh in-store.
Fresh Line / Ermou 30 Historic Center (4min walk from Syntagma Square) / https://www.freshline.gr/en/
Our favourite products by FRESH LINE
Body cream: Cassandra Crème de Sucre

With a delicious sweet & warm scent that combines vanilla with gentle balsamic tones of honey and earthy notes of sandalwood and patchouli at the base. The sweetness of the perfume ranks it in the “gourmet” category, with a feminine and sensuous character. The skin is left deliciously scented with a touch of glitter.
Hera Anti-Wrinkle Sleeping Mask for all skin types except from sensitive

Overnight treatment mask that works during the night to reveal smooth, rejuvenated & luminous skin in the morning. Stimulates cell turnover, minimizes fine lines, improves skin tone uniformity & texture, delivering a dramatically smoother look and feel. Supercharged with high potency retinol encapsulated in a revolutionary natural delivery system that ensures deep penetration and slow release. Rich creamy texture enhanced with nourishing blend of natural plant oils that improve skin elasticity.
Lip Balm: Coconut Lip Therapy SPF15

Lip balm for long lasting sun protection for soft, supple and healthy lips. Combination of cocoa butter, organic shea butter, organic Greek olive oil and stevia provide superior hydration, elasticity and protect the lips. Organic coconut oil hydrates while comfrey and calendula soothe from irritations. Natural waxes create a protective film providing a protective, moisture resistant environment for the delicate lip area.
BODY OIL: Caribbean Coconut Shimmering Body Oil

Shimmering dry body oil that leaves the skin hydrated and provides a natural looking bronzed skin! Enriched with organic oils that easily penetrate the skin, deeply moisturize and nourish, leaving the skin soft and renewed. Lightweight oil, dries fast for a velvety finish! With a wonderful sweet tropical coconut fragrance! Your secret to give your skin a stunning glow!
OLIVE ERA:
Olive Era is a Greek skincare company whose products utilize Greek bio-olive oil as the main ingredient. The range includes a wide spectrum of products covering skin treatment and hair care, as well as aromatherapy and hotel amenities.
Modern research has recently discovered the beneficial effects of olive oil properties as a health and beauty “elixir”. Centuries earlier, olive oil had been used in Greece for various hair & body care applications.
Utilizing its many beneficial qualities, OLIVE ERA™ created a full line of care products featuring olive oil as the main ingredient combined with a variety of Greek herbs and extracts.
A rich source of provitamin A, vitamins K and E, and other powerful antioxidants, olive oil has a beneficial effect on the hair and skin, nourishing, moisturizing, strengthening, fighting against ageing and wrinkles, protecting against the sun’s rays, and combating damage caused by free radicals.
The Mediterranean climate and unique properties of the Greek landscape provide special qualities to the main ingredient in OLIVE ERA™ beauty and care products, strengthening the feeling of, rejuvenation and stimulation created by their use.
Olive Era / Perikleous 28, Historic Center (6min walk from Syntagma Square) / https://www.olive-era.gr/
Our favourite products by ERA
Hand & Body wash with bio-olive oil & Mandarin, lime & basil

Energizing liquid soap with rich creamy foam that naturally hydrates the skin. Olive oil and lime moisturize the skin while mandarin and white lily, known for their antioxidant properties, balance and firm the skin. Contains: Greek bio-olive oil, mandarin, basil oil.
Hair Mask with bio-olive oil & honey extract

Ideal hair mask for dry, colored hair with Organic Olive oil & Grapeseed oil, Aloe vera extract, Honey extract, Provitamin B5, wheat protein, keratin and vitamin E that hydrate and nourish hair leaving them soft, healthy, shiny and without split ends. All hair types
Hand cream with bio-olive oil, mandarin, lime & basil

Face peeling pomegranate soap
